It's interesting when you start looking for something how easy it is to find. As soon as I started looking for small business success stories, I heard about others who were doing the same thing. One of those people is Andrew Ballenthin over at the Community Marketing blog.
Andrew's been on a quest to gather success stories from small business owners and he's had a good bit of luck. Check out these stories below and find a nugget of wisdom you can apply in your business.
- The Personal Touch Makes All The Difference If You Want To Grow
Before I started my business, I was undaunted by the task before me and the task of reaching out. The very first list of things you need to do in order to push ahead and be successful, is to recognize any and all potential withholds there are and may be, and creatively expel them. Knowing your audience is essential yes, but understanding your audience will allow you sustained success on a higher level. - Great Graphic Work Brightens Business Outlook
Advertising is always the first business to feel a downturn but also is always the first to feel the upswing. I can tell you first hand that this is absolutely true! My graphic design/advertising business has really picked up the last few months when all other companies are really hurting and cutting back. I believe everyone else is feeling the ripples of what has been happening for the last seven or so years. - From Analog to HD: How Aberdeen Captioning Made The Leap
During 2008, a year of recession, our firm, Aberdeen Captioning, grew 28%. Is it luck? No, I don't believe in luck. Is it hard work? Partly. Is it a blessing? No doubt. Our time had come. It was September of 2007 when we had decided to really go for it. We had a plan in place and took yet another leap of faith.
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I was reading a lot about what to do in order to survive recession, and one thing that surprised me is while reading a particular content is this--Cut costs by cutting clients. According to the author "while a recession is no time to stop investing, it is prudent to cut unnecessary costs. One of the most valuable lessons I learned early on as a consultant is that there are paying clients who can cost you money. That's right: not every client or customer is a profitable one; some cost you money."
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